![]() ![]() Keywords: Halal, Muslim, safety, religious values, health, exclusivity. The Nanak philosophy that teaches 'There is no Hindu, there is no Muslim' means that all are spiritually equal. It is a relatively new religion by world standards. The results obtained have shown that the entire formulated hypothesis is proven to have positive and significant influence. But once Ramadan has passed and the Eid banners have been taken down, one obvious fact is overlooked: Muslim consumers dont hibernate until next Ramadan they. Sikhism originated with the birth of Guru Nanak in Punjab circa 1469 CE and is based on the gurus writings and teachings. Which they normally purchase halal food products which is present in the point of purchase displays of halal products at retail stores, especially meat food products or processed food products derived from meat. In this study, the population of the research is the Muslims consumer who lives in Segamat and come from different backgrounds. Consequently, the purpose of this research is to study and try to investigate and also clarify how Muslim consumer's perception toward the variables (safety, religious values, health and exclusivity) of halal food product which presented in the POP displays of halal product influence Muslim consumer’s attitude toward halal food product. The existence of halal food product which presented in the POP displays of halal product at retail stores become increasingly important for Muslim consumers, particularly Muslim consumers who living in a country where the majority of the population are not Muslim. ![]()
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